Privacy Policy

Your Personal Information Is Private

AutoTrend/Group A Wheels is serious about protecting our customers’ personal information. You can always browse our site without providing any personal information.

While doing business with you, we may have to gather certain information, such as your name, home address, vehicle and email address. We will not sell, rent, trade or give away individual, personally identifiable information entered on this site to any third party. We collect such information so that we can process orders, personalize your shopping experience, or send you the latest product and other useful material. If you do not wish to receive further material from AutoTrend/Group A Wheels, you can simply respond to our email or otherwise tell us that you do not want to receive future communications.

Online Orders

AutoTrend/Group A Wheels also collects credit card information from you to process purchases from the site. Reputable third-party financial institutions process our credit card transactions. AutoTrend/Group A Wheels may share our customers’ personal and transaction information, including customer IP address, with reputable third-party fraud detection firms for concurrent and future fraud prevention purposes. All such firms have agreed that they will not use this personal information for any other purpose.

Payment authentication processes are live on our site, as well: The communication regarding credit card information is done between the cardholders and their issuing banks utilizing a secure web server. AutoTrend/Group A Wheels is not involved in any of the communication regarding these credit card information.

Whenever you transmit credit card information and other personal information through our site, the numbers and letters are scrambled using encryption technology, making it nearly impossible for the information to be stolen or intercepted. To protect your security, we do not allow you to store your credit card number from session to session.

In addition, AutoTrend/Group A Wheels’s website is SSL Secured. SSL Secured sites must employ encrypted data transmission and a secure online payment infrastructure. The SSL Secured seal indicates that AutoTrend/Group A Wheels has chosen a SSL and/or payment processing solution to help protect credit card and other confidential information and ensures that all online transactions are protected.

Cookies

AutoTrend/Group A Wheels, like most Web sites, uses a feature of your browser to set a “cookie” on your computer. We cannot tell your name or any personal information about you based solely on the cookie. Unless you specifically tell us your name and other identifying information, we will never know who you are. All the cookie tells us is what functions you perform when you are on the site so that we can keep track of your transaction. A cookie also helps AutoTrend/Group A Wheels note particular traffic patterns on the site so that we can improve what we offer.

Every browser allows you to reject cookies or to choose which cookies you will accept. Rejecting cookies, however, may sometimes interfere with your ability to use all the features and benefits of our site.

Third Parties

On occasion, we provide non-personal, aggregate information about our users to third parties such as manufacturers and business partners. For example, we may inform a tire manufacturer about what other products our users buy. This information will not identify any user personally.  The buyer’s name and address is protected by Federal Law and can never be used in any way other than to directly notify the buyer in the event of a safety-related recall.

AutoTrend/Group A Wheels uses a third-party provider for enabling AutoTrend/Group A Wheels’s Vehicle Visualizer feature. The provider uses various technology to protect against the unintentional disclosure of your information to anyone. The provider also is prohibited from intentionally disclosing your information to anyone or using it for any purpose other than enabling Live Chat.

AutoTrend/Group A Wheels also uses that information to improve the quality of our service and the site’s performance, by providing more relevant content to you during your visits. Information gathered with this analytics technology may include, but is not limited to, the following: the activity of the site visitor’s browser when the visitor is viewing the site; the site path of visitors; general information regarding the visitor’s internet service provider and host; and the time visitors spend on the site. Please note that this is not personal information, only general summaries of our visitors’ usage of the site. When you interact with the site, we strive to make that experience easy, meaningful, and relevant.

AutoTrend/Group A Wheels uses third-party tire search technology through TireConnect, as well, to improve the usefulness of the site. That tire technology measures and analyzes identifying, aggregate usage and volume statistical information from site visitors in order to administer the site. AutoTrend/Group A Wheels also uses that information to improve the quality of our service and the site’s performance, by providing more relevant content to you during your visits. Information gathered with this analytics technology may include, but is not limited to, the following: the activity of the site visitor’s browser when the visitor is viewing the site; the site path of visitors; general information regarding the visitor’s internet service provider and host; and the time visitors spend on the site. Please note that this may include order information, in addition to the general summaries of our visitors’ usage of the site. When you interact with the site, we strive to make that experience easy, meaningful, and relevant.

Outside Links

AutoTrend/Group A Wheels may offer links to other sites. Any time you click on a link and are transported to another site, you should be aware that the other site may have a different privacy policy than AutoTrend/Group A Wheels. We cannot control the policies of other sites.

Changes

This privacy policy is subject to change at the sole discretion of AutoTrend/Group A Wheels. When we modify it, we will post the changes in a revised policy statement.

How Are We Doing?

We value your business and want to deserve your trust. If you have comments, questions or suggestions, please let us know.

Group-A Wheels